MIAMI, Feb. 6, 2018 — Boutique and specialty buyers at the Womenswear in Nevada show will have a refreshing experience this year. The show, also called WWIN, will be scented by environmental scenting experts Air Esscentials.
WWIN is taking place February 12-15, 2018 in Las Vegas and features over 500 exhibitors showcasing apparel and accessory collections for the Fall and Winter 2018/2019 seasons. Over 3,500 buyers from independent retailers are expected to attend.
The scent program was conceived with the idea of reducing attendee fatigue, making the experience more pleasant for both attendees and exhibitors and boosting exhibitor sales at the event.
“I have worked with Air Esscentials for many years creating experiences tantalizing senses across different market sectors,” said Desiree Hanson, Vice President, Fashion Events for show producer Clarion UX. She continued, “For our upcoming apparel tradeshow, Women's Wear in Nevada, we wanted to make an impact enhancing the overall environment and inspire our retailers and exhibitors. We selected a clean and fresh scent, White Tea & Bamboo, which we are confident will elevate the way people feel about doing business on the show floor.”
Research has shown that environmental scenting not only improves the customer experience, but also improves customer perception of product quality and increases the likelihood of purchasing, time spent in store and intention to return to the store to shop again.
“We've all been to trade shows that were exhausting. Attendees at the WWIN show will have a fresh and energetic boost from the scent that will make the experience more enjoyable and productive,” said Spence Levy, President of Air Esscentials. “In 2018, it's all about the customer, whether in a wholesale setting like WWIN or at retail. Wherever sales are being made, environmental scenting can improve the customer experience leading to more sales revenue and repeat business.”
About Air Esscentials:
Air EsscentialsÂ® provides leading edge scent delivery systems, and develops high quality aroma and essential oil blends for retail, hospitality, entertainment, event and other discerning commercial clients. The company has a global distribution network, with partners in North America, Latin America, Europe, Asia and Australia. Air EsscentialsÂ® provides the expertise and advanced scent diffusion equipment required to make the transition into the world of branded scents. Find out more at http://www.airesscentials.com.
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SOURCE Air Esscentials
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