The power of ideas is central to our business. So to be recognized for our creative ideas is both rewarding and humbling. We expect Jo's dedication to feeding our passion, ideas and creativity will have a significant impact on Trajectory and our client's businesses. Eric Brody, Trajectory President
MORRISTOWN, N.J. May 18, 2018
Two of the nation's leading healthcare industry awards competitions – The Aster Awards and Healthcare Marketing Awards – recognized Trajectory for its Total Integrated Advertising Campaign work.
The Aster Awards is the nation's most elite competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications. Healthcare Marketing Awards is the oldest and largest healthcare advertising awards competition recognizing exceptional quality, creativity and message effectiveness. The competition garners over 4,000 entries each year.
Trajectory won a Silver Award from each competition for its Total Integrated Advertising Campaign for the launch of Pennsylvania-based Tower Health. The system-wide rebranding and relaunch to introduce TOWER HEALTH – formerly Reading Health System – followed the organization's acquisition of five CHS community hospitals.
Trajectory worked early on with leadership to plan and orchestrate system-wide brand direction, and internal and external launch. The culmination was the organization’s award-winning integrated launch marketing campaign – RISING BOLDLY.
On a related front, Trajectory is excited to announce the hiring of industry veteran Jo Maggiore as VP, Creative Director. A native New Yorker, Jo has over 20 years of driving creative for clients across beauty, global CPG, healthcare/pharma and wellness & sport performance.
With experience spanning both client and agency, Jo began her agency career at a small but highly recognized NYC agency called Angotti Thomas Hedge. From there, her path to “bringing good things to good people on their path to living well” carried her to Ammirati & Puris, Ogilvy, Y&R and Droga5. Jo was most recently Creative/Digital Director at GNC. While there, she was responsible for strategic product positioning and creative campaign development through to production of all GNC's wellness integrated marketing initiatives. Randi Brody, Trajectory Co-President, said, “We expect Jo to bring tremendous new energy, vision, knowledge and leadership to both our collective team and our clients.”
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