Facebook Introduces New Tools to Make Fundraisers Even More Impactful

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Match Donations Page
Match Donations Page
Matched Fundraiser Page
Matched Fundraiser Page
Match Donations PageMatched Fundraiser Page

These new features include the following:

  • People can pledge to match donations to their nonprofit fundraiser, which is a first of its kind tool in online fundraising that's now available in the US and will soon expand internationally.
  • There are now four new categories for fundraisers for personal causes so people can raise funds for more social good causes across family, faith, travel, and volunteering.
  • In the coming weeks, Facebook is eliminating the platform fee on all fundraisers for personal causes, helping people maximize their support.

Matching Donations for Nonprofit Fundraisers
People often pledge to match donations to their Facebook Fundraisers, and the company wanted to make that easier. For example, David Smith lost his sister in a car accident in 2013, and this year for his birthday, he started a fundraiser for Mothers Against Drunk Driving (MADD). He told family and friends that if he could raise $100, he would match their contribution. People rallied around the cause and raised $2,360 — more than 10x his original goal.

Facebook wants to help everyone meet and exceed their fundraising goals through matching donations. Now people who create fundraisers can pledge to match donations, directly within the fundraisers tool. Matches can be any amount that they choose, from $5 to $2,500, helping people build momentum for their cause.

New features for Impact for Personal Causes
People on Facebook have raised money for many personal causes, including loved ones who need critical surgery, teachers needing school supplies for their students, and families in need after losing everything in a fire. They've added more categories for fundraisers for personal causes to give people more options to raise critical funds for themselves, a friend, or something or someone not on Facebook.

Based on feedback from the community, they've added fundraiser categories for family (like adoption or new baby supplies), faith (like missions or religious community events), travel (like educational trips or travel for medical needs), and volunteering (like volunteer programs or supplies) causes.

There are already examples of people using these new categories, like Lauren Pyskoty who started a fundraiser to support her first mission trip and raised $1,328. These are in addition to existing categories for personal fundraisers: community projects/groups, sports/competitions, education, medical, pets/animals, personal emergency, crisis relief, and memorial/loss.

Asha Sharma, Head of Product for Social Good at Facebook added, “we're inspired by the many ways people have come together to support one another. In the coming weeks, we're eliminating the platform fee on all fundraisers for personal causes, so that people can maximize their fundraising support.”

To create a fundraiser for a nonprofit or a personal cause, visit facebook.com/fundraisers or tap the Fundraisers bookmark on the Facebook app. You can choose the cause you want to support, share why it's important to you, and follow the steps to set up your goal. The company also waived all fees for nonprofit fundraisers last fall at the Social Good Forum in New York City, NY.

“We know people care a lot about the organizations and causes they support. We're grateful for their passion and for the feedback that helps us build better tools to help them reach their fundraising goals,” Sharma added.

Media Contact:
Roya Winner, [email protected]

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Bob Allen

Bob Allen

Bob Allen is The Daily Telescope''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in Los Angeles and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s, Wired.com, Vice and Salon.com. He also has served as a journalist and consultant on documentaries for NPR and ShowTime. In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.
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