A key factor driving the market’s growth is the increase in cosmetic treatment among consumers. The increased interest toward personal grooming has been driving the adoption of aesthetic products such as botulinum toxin, dermal fillers, chemical peel, and microdermabrasion. The adoption is high in countries such as Brazil, the US, and Venezuela because of the increased awareness through social media platforms, the rise in the marketing of these procedures, and increased media coverage. The demand for these procedures is high because of their non-invasive nature and fast recovery period.
Technavio’s latest market research report on the global facial aesthetics market provides an analysis of the most important trends expected to impact the market outlook from 2018-2022. Technavio predicts an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the emergence of combination treatments as one of the key emerging trends in the global facial aesthetics market:
Emergence of combination treatments
The combination of various surgeries has become a new trend in the market. Surgeons have started adopting a combination of surgical and non-surgical procedures to provide more comprehensive results. One such instance involves the rejuvenation of face with a device, in addition to treatment with botulinum toxin and dermal fillers. If these procedures are performed appropriately and in the right order, both the surgical and non-surgical procedures can be used in the same session.
“The combination of dermal fillers, energy-based devices, neurotoxins, and less invasive surgeries customized to the specific requirements of each patient yields better result compared with a single treatment option. The surgeons are also offering these packages at a comparatively lower price to lure the customers,” says a senior analyst at Technavio for research on health and wellness.
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Global facial aesthetics market segmentation
This market research report segments the global facial aesthetics market into the following products (botulinum toxin and dermal fillers) and key regions (the Americas, APAC, and EMEA).
In 2017, the botulinum toxin segment led the global facial aesthetics market with more than 49% of the share. This was due to the improved product attributes. This segment will dominate the global market throughout the forecast period.
The Americas was the leading region for the global facial aesthetics market in 2017, accounting for a market share of more than 47%. This was because of the improved product availability in this region.
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