Mr Green has positioned themselves as the leading online operator in the field of responsible gaming.
In December, Mr Green was titled Socially Responsible Bookmaker of the Year at the Sports Betting Community – SBC Awards in London. Yesterday, Mr Green was awarded with two new prestigious titles for their work within responsible gaming. In the afternoon, Mr Green was presented with the award for Corporate Responsibility Provider of the Year at the Global Gaming Awards London 2018. And the same evening, Mr Green won the much sought-after title Social Responsible Operator of the Year 2018 at the International Gaming - IGA Awards.
Mr Green was awarded the titles because of its industry leading initiatives in Green Gaming. Mr Green launched its unique Green Gaming Predictive Tool for its casino players in September 2017. The tool will be offered Mr Green Sportsbook players in 2018.
The Green Gaming Predictive Tool gives players the ability to gain insight into their own risk behavior. At the same time, the toolâ€™s functionality means Mr Green can better detect when healthy playing has moved into the risk zone and can adjusts its offerings and communications based on an individual customer's risk behavior. Players who exhibit increased risk behavior may be asked to set different limits for their playing or to step back from playing for a period. Mr Green will also refrain from communicate sales messages to customers with increased risk behaviors.
The tool has been developed together with Sustainable Interaction and Sebastian Gassner. Sustainable Interaction is a company based in Lund, Sweden, and specializes in developing digital products and diagnostic tools in the fields of responsible gaming and psychosocial health. Sebastian Gassner is an expert in responsible gaming technical development.
Mr Green has also set high targets for the education and training of its entire staff in areas like risky player behaviour to better support and guide high risk players.
Jesper KÃ¤rrbrink, CEO Mr Green Ltd, commented on yesterdayâ€™s awards; “We are very happy to see our Green Gaming initiatives continue to be recognized by the industry. We have over the past twelve months managed to position Mr Green as the leading operator within the field of responsible gaming. We will continue to push the Green Gaming agenda and hope others will join usâ€�.
Per Norman, CEO Mr Green & Co, commented; “I am very pleased to see that our high ambitions for our Green Gaming strategy has paid off. In 2018, we hope to see as many of our players as possible make use of the Green Gaming predictive tool to stay in control and enjoy a safer gaming experience.â€�
For further information, please contact:
Per Norman, CEO of Mr Green & Co AB, tel. +46 72 230 91 91, [email protected]
Ã…se Lindskog, Director Communications and IR, tel. +46 730 24 48 72, [email protected]
Mr Green is a leading online gaming company with operations in twelve countries. The business concept is to offer entertainment and a first-class gaming experience in a responsible environment. The business was founded in 2007 and has developed into a well-established online gaming company with a broad customer offer and a strong globally viable brand. In 2016, Mr Green generated sales of SEK 924.5 million and the company has over 220 employees. The headquarters and technical development are based in Stockholm, and operations in Malta. Mr Green has gaming licenses in Malta, UK, Italy, casino license in Denmark and Sportsbook license in Ireland. The company is listed on Nasdaq Stockholmâ€™s mid cap-segment. Read more at www.mrg.se.
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