Pendo Launches, Empowering Product Leaders With Daily Insights, Tips, Best Practices and Inspiration

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“We have a strong desire to create something of lasting value that honors the craft of product management,� said Jake Sorofman, CMO of Pendo. “We’re passionate about product. We’re passionate about storytelling. ProductCraft lives at the intersection of these two passions.�

Raleigh, N.C. and San Francisco February 06, 2018, creator of the leading SaaS-based Product Experience Platform, today announced the launch of ProductCraft, a destination editorial site designed to deliver insights by and for product leaders. Pendo will unveil ProductCraft at the SaaStr conference, February 6-8 in San Francisco.

As product managers ascend into leadership roles in today’s technology companies, taking on broader responsibilities and larger mandates, the need for knowledge sharing, best practices, and a peer community is clear. With scarcely few media outlets covering product management, and limited formal academic options for the study of the craft, the goal of ProductCraft is to complement the good work of organizations like Product Collective, Mind the Product, and Pragmatic Marketing as an authoritative source of insight for modern product leaders and their teams.

ProductCraft seeks to challenge and expand the thinking of today’s product leaders. While its writers and contributors will, at times, go fairly deep, they’re more likely to to go broad and, more importantly, create the unobvious connections that inspire product innovation and leadership.

ProductCraft will feature:

Best practices: How-to explanations in simple, accessible and actionable terms.

Perspectives: Think pieces that challenge conventional wisdom with fresh perspectives and provocative insights.

Profiles: Interviews featuring leading practitioners, writers and thinkers on the craft.

Podcast: a semi-monthly series dubbed “Product Love,� featuring in-depth conversations with notable product leaders and thinkers. The podcast series kicks off with Dan Olsen, author of The Lead Product Handbook.

Reviews: Summaries and analyses of the best writing and events focused on product, design, innovation and growth.

Primary research: An annual State of Product Leadership survey shines light on the current state of product teams: how they work, who they work for, how they are measured, and what key trends will shape product leadership moving forward.

In addition to rich editorial, audio and video content, ProductCraft will feature a weekly poll question that invites the community to weigh in on important topics. The site has curated a panel of product luminaries to discuss and debate these findings. Called the ProductCraft Debate Club, the group kicks off with product executives from Zendesk, Squarespace, Wix and Insightly.

While ProductCraft was founded and funded by a commercial software company, its editorial mandate is not to promote Pendo, but to stimulate and contribute to the collective learning and inspiration of the product management community. ProductCraft content is non-promotional.

“We have a strong desire to create something of lasting value that honors the craft of product management,� said Jake Sorofman, CMO of Pendo. “We’re passionate about product. We’re passionate about storytelling. ProductCraft lives at the intersection of these two passions.�

Contributors will include Pendo leaders and product management experts, a stable of contributors from other leading software companies, as well as consultants, academics and thought leaders of the craft.

Thoughtful, well crafted, strictly non-promotional contributions are welcome. Send topic summaries, abstracts and work sample links to: contribute(at)productcraft(dot)com

About Pendo
Pendo is a product experience platform that helps product teams deliver software users love. With Pendo, product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app—all without requiring engineering resources. Founded in 2013 in the heart of Raleigh and backed by Battery Ventures, Spark Capital and Meritech Capital, Pendo has raised $56 million and grown revenue by 400% in the past year. In 2017, it was named a Top 50 Startup by LinkedIn. Used by hundreds of innovative software product leaders, Pendo tracks 27 billion user actions, and improves the product experience for 56 million users every month. For more information, visit:

About ProductCraft
ProductCraft is a destination editorial site designed to share insights by and for product leaders. Founded and managed by Pendo, ProductCraft maintains a strict editorial mandate focused on publishing non-promotional, editorial-quality articles, podcasts, video interviews and primary research focused on product management, innovation, design and growth. Every week, ProductCraft contributors publish perspectives, profiles, best practices, podcasts, polls and debates to prompt community discussion on the topics that matter most to modern product leaders. For more information, visit:

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Sarah Thompson

Sarah Thompson

Sarah is a financial reporter, focusing on technology, national security, and policing. Before joining Daily Telescope she worked as a staff writer at Fast Company and spent two years as a foreign correspondent in Turkey. Her work has been published in Al Jazeera America, The Nation, Vice News, Motherboard, and many other outlets.
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