PepsiCo Extends Global UEFA Champions League Partnership

By , in PR PR Sports on .

PURCHASE, N.Y., Feb. 6, 2018 — PepsiCo today announced the extension of its partnership with the prestigious UEFA Champions League for a further three years. Six of PepsiCo's leading global brands will support the competition through the 2021 UEFA Champions League Final, with the Pepsi® trademark including Pepsi Zero Sugar, Lay's and Gatorade continuing to take the lead.

Since becoming a key sponsor in 2015, PepsiCo has partnered with UEFA to excite and bring fans closer to the athletes and game they love. More than 100 markets worldwide have delivered impactful activity that harnesses the combined power of the UEFA Champions League and PepsiCo's iconic brands: from Lay's “United” campaign featuring Leo Messi, to the successful Gatorade 5v5 Tournament, which fuels up-and-coming footballers around the globe to perform at their best.

As part of the renewed partnership, PepsiCo and UEFA have pledged ongoing and increased support for the UEFA Champions League Final Opening Ceremony presented by Pepsi. Since its inauguration in 2016, Pepsi has brought epic live music performance to the world's most watched annual sporting event, providing unprecedented fan entertainment to each Final.

In addition, Lay's will continue to partner with UEFA Foundation for Children and its efforts, having last year supported an initiative to install a permanent artificial pitch in the Za'atari refugee camp in Jordan, giving residents the chance to enjoy playing and watching their favourite sport in a safe environment with excellent facilities.

Commenting on the renewed partnership, Ramon Laguarta, PepsiCo Global President, said: “PepsiCo has a great, storied history with the game of football, which is why we're delighted to be renewing our partnership with the UEFA Champions League. Over the past three years this has been a powerful, exciting platform, and we remain committed to bringing the best of football to millions of fans across the world.”

Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “Since joining the UEFA Champions League partner family in 2015, PepsiCo and its brands have promoted the competition globally and we're pleased to continue our strong relationship into the 2018-21 cycle. From innovative digital activations to on-pack promotions in over 100 markets, PepsiCo is the perfect partner for UEFA as we continue to build interest and awareness of the UEFA Champions League around the world. The UEFA Champions League Final Opening Ceremony presented by Pepsi has brought new audiences to the competition and we look forward to another exciting show in Kyiv.”

Pepsi, Lay's, Gatorade, Doritos, 7UP® and Ruffles are included in the partnership, with activity due to start for the 2018 Knockout Stages season in the coming weeks.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit

Sarah Schofield
[email protected]

Cision View original content:


Related Links

The following two tabs change content below.
Bob Allen

Bob Allen

Bob Allen is The Daily Telescope''s senior editor. He is also a nationally syndicated newspaper columnist and a bestselling author. He lives in Los Angeles and covers the intersection of money, politics and finance. He appears periodically on national television shows and has been published in (among others) The National Post, Politico, The Atlantic, Harper’s,, Vice and He also has served as a journalist and consultant on documentaries for NPR and ShowTime. In 2014, he was the winner of the Society of American Business Editors and Writers' investigative journalism award, and the winner of the Izzy Award for Journalism from Ithaca College's Park Center for Independent Media. He was also a finalist for UCLA's Gerald R. Loeb Award and Syracuse University's Mirror Award. Before becoming a journalist in 2006, Sirota worked in Washington for, among others, U.S. Rep. Bernie Sanders, the U.S. House Appropriations Committee Minority Staff and the Center for American Progress.
%d bloggers like this: