Northbrook, IL — 02/02/2018 — Printing on the packaging tapes highlights the company's name and logo, enables ease of stock handling and identification, enhances the visibility of product, and safeguards the merchandise during transit. It also makes the product visually appealing, thereby resulting into instant recognition of the packages. The high growth of the packaging tape printing market can be attributed to the fact that a significant number of brand owners are harnessing the printing technology over the packaging tapes.
Growing demand for aesthetic appeal and innovative printing styles to print packaging tapes
Packaging tape printing has evolved as an integral part of the creative process for companies across the region seeking to garner attention or give their brand an aesthetically pleasing appearance, turning it into a rapidly growing industry of its own. Printing on packaging tapes possesses high marketing potential, enables product differentiation, and ensures that the product is distinct and easily recognizable. Growth in the packaging printing industry, demand for aesthetic appeal, product differentiation, and technological advancements are some of the drivers behind the growth of the packaging tape printing market. The advent of global brands, rising consumerism, and growth of the packaging industry have witnessed significant increase in the scope for the packaging tape printing market.
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Water-based inks to be the largest segment in the packaging tape printing market
Water-based inks offer better performance and low printing cost with less damage to both people and environment. It exhibits high level of compliance with the current environmental protection standards. Water-based inks are expected to have the largest market share and dominate the packaging tape printing market from 2015 to 2020, as the increased demand of ink having low volatile organic compound (VOC) content is fueling the market to grow.
Digital printing to play a key role in the packaging tape printing market
Digital printing in the packaging tape printing market is the fastest growing printing mechanism with its ability to provide a high-quality and cost-effective solution for manufacturing high designed printed tapes along with the recycling options. Printer convertors are adding digital printers in their printing press to leverage its benefits of improved productivity, reliability, and cost-effectiveness over higher runs.
Hot melt carton sealing tapes to witness the largest value in the packaging tape printing market
The market of hot melt carton sealing tapes is projected to be the largest market in terms of size, during the forecast period. The high demand of hot melt carton sealing tapes in a large number of industrial applications has contributed significantly to the packaging tape printing market.
Polypropylene to witness the largest demand in the packaging tape printing market
Polypropylene in the packaging tape printing market is projected to attain the largest market size, during the forecast period. Polypropylene films, very strong and rigid in nature, are one of the most versatile, economic, and prepotent barrier films that offer excellent moisture barrier, temperature resistance, clarity, gloss, durability, the ability to print, embossability, aroma strength, dimensional stability, and processability. It has emerged as an economically viable alternative for the packaging converters, and has thereby commanded a major market share in the packaging tape printing industry.
Food & beverages industry contributes the maximum market share
Food & beverages, consumer durables, and transportation & logistics are some of the end-user industries contributing to the high growth in the packaging tape printing market. Food & beverages industry is projected to witness the largest market size owing to the increased demand of innovative packaging and printing technologies, in order to enhance the visibility of packaged products.
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Asia-Pacific is projected to attain the largest market share in the global packaging tape printing market
The Asia-Pacific region is projected to have the largest share and dominate the global packaging tape printing market from 2015 to 2020. China being a leading manufacturer and supplier of printing materials and equipments exhibits high growth opportunities for the packaging tape printing market. However, the market continues to face challenges due to demand for high-quality printing at low cost while adhering to the government regulations. The major players in the packaging tape printing market include Quad/Graphics (U.S.), Hewlett-Packard Development Company, L.P. (U.S.), Xerox Corporation (U.S.), E.I. du Pont de Nemours and Company (U.S.), RR Donnelley & Sons (U.S.), SIAT S.p.A (Italy), and others.
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