ORLANDO, Fla., Feb. 2, 2018 – Red LobsterÂ®, the world's largest seafood restaurant company, has unveiled its Seafood with Standards platform, detailing its commitments to serving the highest quality seafood that is sourced in a manner that is Traceable, Sustainable and Responsible:
- Traceableâ€¦to a known and trusted source
- Sustainableâ€¦only sourced from trusted suppliers who follow industry best practices
- Responsibleâ€¦by following Total Allowable Catch (TAC) and other regulatory efforts that manage fish populations, such as fishing quotas, and avoiding serving at-risk species
Red Lobster has been committed to seafood sustainability since the company first opened its doors in 1968. As the brand celebrates its 50th Anniversary this year, it is also celebrating 50 years of leading the industry in sustainability. As a founding member of the Global Aquaculture Alliance (GAA), Red Lobster helped establish guidelines for best practices and aquaculture certifications and has spent decades building trusting, personal relationships with suppliers who share the brand's values.
“Red Lobster's vision is to be where the world goes for seafood, now and for generations. To do that, we need to make sure we're sourcing in a way that ensures there's high quality seafood available to enjoy for generations to come,” said Kim Lopdrup, CEO, Red Lobster. “Responsible sourcing has been a priority for us since the very beginning, and we're proud to now share this information with our guests so they can feel good about dining with us.”
Guests can learn more about Red Lobster's sourcing and sustainability practices by visiting www.RedLobster.com/SeafoodWithStandards. The new webpage includes detailed information about Red Lobster's commitments, as well as how and where Red Lobster sources its seafood.
Red Lobster's new webpage also includes a video about its sourcing practices. The video began airing on digital channels in January and was so well-received that it will now air on national broadcast television in the Big Game pre-game show this Sunday.
To view the complete Red Lobster menu, find a restaurant location, or to join the Fresh Catch Club, visit Red Lobster's website. Sign up for Red Lobster's app-based loyalty program, My Red Lobster Rewardsâ„ , to earn points and redeem tasty rewards. The free app is available for iOS and Android.
About Red Lobster Seafood Co.
Red Lobster is the world's largest and most loved seafood restaurant company, headquartered in Orlando, Fla. With a proud heritage and an even brighter future, Red Lobster is focused on delivering the highest quality, freshly prepared seafood at reasonable prices. Red Lobster can deliver great value because of its size and scale as the largest restaurant purchaser of seafood in the world. With more than 55,000 employees in over 700 restaurants in the U.S. and Canada, and a growing international footprint, Red Lobster is more committed than ever to be not just the biggest seafood restaurant, but the best. To learn more, visit http://www.redlobster.com or find us on Facebook at http://www.facebook.com/redlobster or Twitter at http://www.twitter.com/redlobster.
Contact: Meagan Mills, 1-407-734-9201, [email protected]
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SOURCE Red Lobster Seafood Co.
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