Limited Edition #TeamFiona Mug & Super Fiona Sweepstakes Hits Airways with Rebel Pilgrim Commercial
Press Release – updated: Feb 2, 2018 10:38 EST
CINCINNATI, February 2, 2018 – Cincinnati is a city inspired by its heritage and its icons, which sometimes means bringing hippos into the mix. This Sunday, Feb. 4, 2018, Rookwood Pottery has teamed up with Rebel Pilgrim, for its very first commercial in Football's biggest game Sunday announcing a limited edition #TeamFiona mug release and sweepstakes toasting Fiona, the Cincinnati Zoo & Botanical Gardenâ€™s inspirational preemie, and international celebrity.
The commercial will feature Rookwoodâ€™s team of creatives and the Cincinnati Zooâ€™s famous hippo, bringing together organizations with over 150 years of history and 21st-century female forces. â€œWe are proud and happy to have Fiona partner with The Rookwood Pottery Company,â€� says owner, Marilyn Scripps, and CEO, Micah Carroll, â€œFionaâ€™s social impact highlights the best parts of our diverse community.â€� The commercial itself is spearheaded by Rebel Pilgrim, a creative and film agency inspired by change-makers, making these organizations and their stories a natural fit explains Chief Creative Officer and concept architect, Brad Wise: â€œitâ€™s an absolute thrill to tell this inspiring story and partner with such legendary organizations.â€� Concluding with an announcement of a limited edition #TeamFiona mug and the Super Fiona Sweepstakes, Rookwood Potteryâ€™s commercial will cheers the internet sensation who provided 2017 with renewed optimism. To see Rookwood Potteryâ€™s commercial, you can tune in on game day for its regional on-air premiere and for an early sneak peak, the commercial and sweepstakes will go live at RookwoodAndFiona.com on Thursday, February 1, 2018.
Only 1,000 #TeamFiona mugs will be produced, elevating demand for these one-of-akind ceramics and making them highly collectible for Rookwood Pottery and Fiona lovers alike. Each mug will come numbered and signed by Rookwood Potteryâ€™s Creative Director, Mary Guanciale, and feature a â€˜Fiona Approvedâ€™ hippo print on the base: â€œThese pieces capture the joy and hope Fiona has brought to the Cincinnati community and beyond. Rookwood is honored to commemorate Fiona, a collectible that is sure to be cherished.â€� Customers can pre-order on February 1, 2018 at RookwoodAndFiona.com and can complete their Rookwood Pottery and Fiona collection with the Fiona Ornament and Hippo Cove Coaster now.
We are proud and happy to have Fiona partner with The Rookwood Pottery Company. Fiona's social impact highlights the best parts of our diverse community.
For another layer of #FionaFix, fans can enter the Super Fiona Sweepstakes. Two winners and their guest of choice will win a VIP meet-and-greet with Fiona and her caretakers at the Cincinnati Zoo & Botanical Garden including a prize pack with airfare coverage and donations from sponsors for the ultimate Fiona experience: a one-night stay at Hotel Covington, Listermann Fiona beer, Cincy Shirts Fiona swag, and Busken Bakery Fiona cookies. No purchase necessary. Official Rules and entry eligibility can be found at RookwoodAndFiona.com.
About The Rookwood Pottery Company
The Rookwood Pottery Company was founded in Cincinnati in 1880 by a woman named Maria Longworth, making Rookwood one of the first woman-owned manufacturing companies in the United States. Continuing its legacy as woman-owned, Marilyn Scripps revived the company over ten years ago and owns Rookwood today. Empowered by its heritage, Rookwood continues to produce 100% American-made, artisan quality ceramic pottery and tile.
Source: Rookwood Pottery
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