SAN FRANCISCO, Feb. 6, 2018 — Blanc & Otus is pleased to welcome Sam Diaz, a long-time technology journalist and corporate communications expert, as its Director of Content Creation and Influencer Relations, with a focus on developing strategic content initiatives for the agency and its lineup of technology clients. A seasoned storyteller, Sam's communications style has resonated with audiences across many different platforms, including print, digital video, blog, podcast and social media.
“We are thrilled to add Sam to our team. His understanding of the technology market and seminal work in owned media will elevate our content offering to greater heights,” said Blanc & Otus CEO Tony Hynes. “His work as a journalist, as well as his background in corporate communications, brings an invaluable mix of expertise as we build out our content offering across current and future clients.”
As a career journalist, Diaz has been a technology reporter, editor, blogger, podcaster, and video and radio personality for the San Jose Mercury News, The Washington Post and CBS Interactive. He has written extensively about new technologies, products and companies, providing insight about their larger impact on consumers, businesses and global markets. His areas of coverage have included technology giants such as Google, Facebook, Apple and Twitter, as well as the Federal Communications Commission and its policies around privacy and Net Neutrality.
More recently, he led communications teams at Broadcom Corp. and HP Inc., where he developed digital newsrooms, blog networks and social media channels as avenues for elevating corporate narratives and influencing media coverage. His work has also included content and design overhauls of corporate web sites, establishing content and social media training programs and developing event and crisis communications protocols.
Diaz is a champion of diversity and inclusion initiatives in the workplace and in content offerings. He is a lifetime member and former officer of the National Association of Hispanic Journalists and past chapter president of the California Chicano News Media Association. He has served as both a moderator and panelist for journalism and technology events, including the Consumer Electronics Show, TedX, the Online News Association and Latinos in Social Media.
“I'm thrilled to be joining a team of professionals who are committed to redefining the public relations and communications discipline to meet the ever-changing demands of today's news cycle, social media influence and audience diversity,” Diaz said. “Blanc & Otus is aligned with clients that are offering technologies that are revolutionizing the way societies live, work and play and I'm excited to help them tell their stories in ways that resonate with today's sophisticated audiences.”
About Blanc & Otus
Blanc & Otus is technology communications. For more than three decades, we have shaped how the most innovative technology companies tell their stories. Through creative simplicity and tenacious execution, we help our clients deliver breakthrough earned, owned, paid and social media campaigns. Based in San Francisco, Blanc & Otus is a part of Hill + Knowlton Strategies, a subsidiary of WPP (NASDAQ: WPPGY), the world's largest communications services group. Visit us at www.blancandotus.com.
Blanc & Otus
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