One of the major trends that is being witnessed in the market is the increasing demand for anti-aging and multifunctional facial wipes. The consumers, particularly those in the aging population bracket, have been looking for anti-aging products. At present, among the aging population in the world, those aged above 65 years constitute 8% of the total population. This has led to vendors introducing several anti-aging products, including facial wipes. Multifunctional products are also trending in the market. Facial wipes have multiple usages, ranging from face cleaning to removal of eye makeup, face makeup, and lip makeup.
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In this report, Technavio research analysts highlight the increased skin care needs due to the rising air pollution as a major factor contributing to the growth of the global facial wipes market:
Increased skin care needs due to the rising air pollution
Industrialization and urbanization have increased the levels of air pollution across the globe. Agricultural activities, burning of fossil fuels, forest fires, motor vehicles, and household combustion devices result in air pollution. Some of the major air pollutants include particulate matter, carbon monoxide, ozone, nitrogen dioxide, and sulfur dioxide. The exposure of skin to such air pollutants may lead to premature skin aging, allergies, acne, wrinkles, dryness, pigmentation, and skin cellular damage.
According to a senior analyst at Technavio for retail goods and services, “The vendors have started offering anti-pollution facial wipes in the market owing to the increasing issues with skin health caused by hazardous air pollution. The vendors have also started providing natural and organic facial wipes, which help in protecting the facial skin from air pollution and direct exposure to ultra-violet rays.”
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Facial wipes – market segmentation and forecast
This market research report segments the global facial wipes market into the following products (WFW and DFW) and key regions (the Americas, APAC, and EMEA). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
By product, the WFW segment dominated the market in 2017 by accounting for a market share of approximately 88%. This segment will continue to dominate the global market until 2022.
EMEA was the highest shareholder of the global facial wipes market in 2017, accounting for a market share of approximately 48%. It was followed by the Americas and APAC respectively. APAC will experience the fastest growth during the forecast period.
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