TouchCast selects Lifeboat Distribution to expand global footprint

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Lifeboat to Distribute TouchCast’s Communication and Collaboration Solutions to its Entire Global Network.

NEW YORK, NY – 06-26-2018 (Press Release Jet) — TouchCast today announced a new collaboration with Lifeboat Distribution, an international value-added distributor for virtualization, security, business continuity and emerging technologies. Lifeboat will distribute TouchCast’s products to its global network of 4,000 resellers around the globe. 

“Video has completely transformed the way businesses communicate,” said Brian Gilbertson, Vice President and General Manager of Lifeboat Distribution. “TouchCast will help us deliver a powerful suite of products that bring the power of video to transform communication and collaboration in the modern enterprise.”

The first product distributed by Lifeboat will be TouchCast Pitch, a groundbreaking new tool for creating unforgettable presentations. Pitch turns every sales meeting, product demo, training webinar, town hall, executive briefing or educational course into an engaging experience that moves people to take action.

“We’re incredibly excited to have Lifeboat Distribution join our partner program,” said Mitchell Bell, TouchCast’s Vice President of Channel Sales. “With a history of bringing the most important emerging technologies to its network, Lifeboat is a natural partner in helping us change how enterprise communications is done by creating content that fits the way customer, partners and employees want to consume it.”

Available for both Windows 10 and MacOS, Pitch includes everything modern communicators need to stand out in one user-friendly application: Real-time background removal that layers the presenter on top of their screen, dazzling virtual sets that keep audiences engaged, advanced analytics to measure user interaction, smart business templates with a slick design, high-quality stock images and videos, and communications courses from some of the best instructors on the planet.

About TouchCast

TouchCast helps companies cut costs, increase revenues and meet their business goals by bringing the power of Smart Video to every single part of their organization. From forging stronger relationships with customers to building trust with employees, to training new hires faster, TouchCast makes it easy to embrace video as the most effective medium for getting your story across. Visit us at

About Lifeboat Distribution

Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international value added distributor for virtualization/cloud computing, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps vendors recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, and build profitable product and service businesses. For additional information visit, or call 1.800.847.7078 (US), +1.732.389.0037 (International), +1.888.523.7777 (Canada), or + (Europe). Follow Lifeboat Distribution on LinkedIn, Facebook and Twitter @LifeboatVAD.

Media Contacts:

Company Name: TouchCast
Full Name: Ziv Navoth
Phone: 2129814691
Email Address: Send Email

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Brad Bennett

Brad Bennett

Brad grew up in a small town in northern Iowa. He studied chemistry in college, graduated, and married his wife one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children.
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