Sales intelligence leader Winmo adds sports marketing and sponsorship spending analysis from Hookit.
Press Release – updated: Apr 27, 2018 14:00 EDT
ATLANTA, April 27, 2018 – Winmo, a product of List Partners LLC, North America’s leading provider of media/marketing sales intelligence, has expanded its role in the sponsorship sellers’ toolkit, integrating spend analysis from sponsorship analytics leader Hookit directly into its advertiser profiles.
While Winmo provides verified decision-maker lists for those who control sponsorship dollars at thousands of brands, Hookit details where those dollars are being spent, plus the entities involved.
“Sponsorship sellers rely on specific information to qualify opportunities and develop pitches that lead to sales,” said Dave Currie, CEO of List Partners LLC. “Our Hookit integration demonstrates how we’re strengthening our Winmo feature set to serve the needs of this specific audience, instead of giving them a one-size-fits-all sales intelligence product.”
Sponsorship sellers rely on specific information to qualify opportunities and develop pitches that lead to sales. Our Hookit integration demonstrates how we're strengthening our Winmo feature set to serve the needs of this specific audience, instead of giving them a one-size-fits-all sales intelligence product.
In all, San Diego-based Hookit measures $5 billion in previously unknown sponsorship value each month, quantifying deal amounts that brands receive from athletes, teams, leagues, venues, and events. With a breakdown of these allocations in Winmo, sponsorship sellers gain a 360-degree view of a potential sponsorship partner.
“Sponsorship sellers rely on Winmo to research potential partners and decision-makers, and they can now conduct competitive analysis, see who a brand they’re approaching has worked with, and where they fit into that overall strategy,” said Brian McCue, Senior Sponsorship Sales Director at Winmo. “This will not only result in time savings but more informed pitches for improved sales outcomes.”
Hookit data in Winmo sheds light on percentages of sponsorship spend across teams, leagues, venues, and events, with additional data on specific partnerships and sample promotions.
The integration is currently available to all sponsorship clients on Winmo’s top-tier subscription package, who will see Hookit’s analysis of sponsorship spend as well as sample promotions on some 2,000 select brand profiles in Winmo.
“We’re thrilled to be working with Winmo,” said Hookit Chief Revenue Officer Kimberly Cook, “and to be providing key information their sponsorship clients can use to win more business, be it through events, sports tie-ins, venues or additional partnership channels.”
Hookit is the market leader in sponsorship analytics (#spontech) and valuation of sports sponsorships. It developed the first, the most trusted platform in the global marketplace that effectively measures $5B per month of previously unknown sponsorship value that brands receive from athletes, teams, leagues, venues, and events in social and digital media. Hookit aggregates billions of data points across TV, social, print, and digital media and uses machine learning and predictive analytics to provide real-time insights and valuations for brands and properties to quantify and maximize sports sponsorships. To learn more, visit www.hookit.com.
Winmo is the preferred source of B2B sales intelligence for media, marketing, and sponsorship sales organizations. The platform’s human-verified profiles list marketing and sponsorship decision-makers at thousands of national brands, tracking contacts who control over $100 billion in spending each year. Intuitive search filters allow sellers to build lists of qualified buyers with a need for their exposure, reducing research time and accelerating sales. Additionally, its predictive sales publication WinmoEdge highlights tell-tale signs that marketing and sponsorship spending is on the horizon, alerting sellers to approach pitch-worthy accounts at the right time. For more information and to request a trial, visit www.winmo.com.
Source: List Partners LLC